Built by people who actually visited dealerships.
MotorIQ was born out of a simple observation — India's used-car dealers are among the most hardworking, scrappy entrepreneurs in the country. Yet they run their entire operations on WhatsApp, pen-and-paper ledgers, and Excel sheets that inevitably break as the business scales.
“Every single problem we saw was solvable with software. So rather than building another marketplace, we built an operating system.
We spent weeks visiting dealerships across Pune, drinking endless cups of chai, and talking to owners who were manually calculating complex GST margin schemes on paper, losing track of vital test-drive leads, and sending blurry photos of inventory over WhatsApp one by one.
MotorIQ is designed specifically for the way this market actually works. It handles the nuances of the 18% GST margin scheme, strict RTO compliance tracking, the traditional buyer-seller Khata system, and brings ordered magic to the chaotic reality of a busy dealership yard.
Founders, MotorIQ
Headquarters
Pune, MH
Field Research
200+ hours in lots
Direct dealership shadowing and operations research.
The MotorIQ Manifesto
We don't build features for vanity metrics. We build utility functions that solve massive structural inefficiencies in vehicle retail.
Honest software
We do not add features for the sake of marketing. Every feature in MotorIQ solves a real problem we observed in a real dealership. If it doesn't save time, it doesn't ship.
Built for India
Not adapted from a Western product. Designed from scratch for the Indian used-car market — factoring in local nuances like RC transfers, RTO rules, and complex GST math.
Founder-first
Our early customers are our partners, not just users. Their direct operational feedback dictates our entire engineering roadmap. We answer the phone.